YouTube Adds New In-App Messaging Feature That Lets Users Share And Discuss Videos
YouTube has introduce a new in-app messaging service on its Android and iOS apps, that it had been testing since last May. However, for now, it is only available for users in Canada. The new in-app messaging will allow users to exchange clips, texts and links without ever having to leave the app.
The messaging feature is built directly in YouTube’s platform, making it easier for users to chat and share videos, invite more users, and even reply with additional YouTube video links. Moreover, there will be a ‘heart’ inside the chat thread to express a like for a video or a message.
Google has said in its blog post that Canada share 15% more videos than the average user, so it’s fair that they should see feature earlier than everybody else.
The thought behind the YouTube messaging feature is to encourage clients to remain inside the YouTube application for sharing and conversing over a specific video, without switching between other applications.
The new in-application messaging highlight is set to compete with Facebook’s video service where you can comment, like, share, reply to comments and even privately share video with others.