Asus ZenFone AR With 8GB RAM And ZenFone 3 Zoom Unveiled At CES 2017


Asus has launched the ZenFone AR smartphone with 8GB RAM, as well as support for Google’s Tango augmented reality programme and DayDream virtual reality software at the ongoing CES 2017 tech expo. Along with the Asus ZenFone AR, the company unveiled the ZenFone 3 Zoom camera smartphone with 5000mAh battery at the event.


Asus Zenfone AR isn’t just supporting the Tango-platform, it is also the first phone after the Google Pixel series that is officially ready for Daydream VR, which is the virtual reality platform from the search giant.

Asus ZenFone AR packs a 5.7-inch QHD Super AMOLED display (2,560 x 1,440 resolution), Gorilla Glass 4, Snapdragon 821 CPU, 6GB or 8GB of LPDDR4 RAM, 32/64/128/256 GB of UFS 2.0 storage, microSD support, dual-SIM support, Wi-Fi 802.11ac, Bluetooth 4.2, USB-C support, 3,300 mAh battery with Qualcomm Quick Charge 3.0 support, and Android 7.0 Nougat. The Taiwanese company also confirmed that the Asus ZenFone AR features vapour cooling system to avoid overheating.

Asus ZenFone AR’s camera sports a 23-megapixel Sony IMX318 module with TriTech+ autofocus system, dual-PDAF, second-gen Laser Focus, and continuous-focus. The rear camera supports 4-axis OIS (optical image stabilisation) as well as 3-axis EIS (electronic image stabilisation) for video recording alongside support for 4K video recording. The company has opted for a 8-megapixel front-facing camera with an f/2.0 aperture and an 85-degree wide angle lens.

The ZenFone AR will be made available in Q2 2017.


ZenFone 3 Zoom is a smartphone targeted at mobile photography enthusiasts. Encased in an aluminum body, the ZenFone 3 is claimed to be the lightest and thinnest phone featuring a 5,000mAh battery. It is only 7.9mm thick and weighs in at 170 grams.

Asus ZenFone 3 Zoom features a 5.5-inch full-HD (1080×1920 pixels) AMOLED display with Corning Gorilla Glass 5 cover on top. It is powered by a Qualcomm Snapdragon 625 processor and will ship with different RAM and storage configurations. The phone runs Android 6.0 Marshmallow, instead of the latest Android 7.0 Nougat.

Asus ZenFone 3 Zoom sports a dual rear camera setup, with one 12-megapixel rear camera with Sony IMX362 sensor, and f/1.7 aperture, and the other 12-megapixel rear camera featuring a 2.3x optical zoom – allowing for a total 12x zoom. At the front, the ZenFone 3 Zoom packs a 13-megapixel camera with a Sony IMX214 sensor, an f/2.0 aperture, and a screen flash feature.

ZenFone 3 Zoom will be available in February 2017 and prices for different variants will be announced at the time of local release.


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